11 Reasons Why People Have Permanent Makeup
When people hear permanent makeup, they often imagine bold lines or heavy colour.
In reality, most of my clients come for something very different — subtle, natural enhancement that helps them look and feel like themselves again.
Here are eleven real-world reasons women choose to have permanent makeup, especially those in their forties and beyond who want to simplify life and feel naturally beautiful every day.
1. To restore brows, lashes, or lips lost through ageing or illness
Pigment fades and hair thins with time. For women experiencing hormonal changes or medical treatments such as chemotherapy, the loss can feel profound.
Permanent makeup softly restores what’s been lost, bringing colour and framing back to the face.
2. To save time in the morning
Wake up looking good — no pencils, no mascara smudges, no rushing. No trying to fit your make up routine in between everything else you have to do.
Permanent makeup lets you start your day looking effortlessly ready.
3. To look naturally polished without applying makeup
My approach is natural over noticeable. Soft definition that blends seamlessly with your complexion so you look refreshed, not “done.” What you want is for people to ask you if you have been to the hairdressers or on holiday. They’ve noticed that you look ‘well’ but they can’t quite work out why.
4. To celebrate your natural beauty — not hide it
Permanent makeup isn’t about covering up; it’s about celebrating what makes you, you.
There’s pressure for all of us to look younger, smoother, tighter — but real beauty lives in expression and confidence.
A carefully tailored brow, liner, or lip tint enhances your natural features, helping you look refreshed and radiant while still feeling entirely authentic.
5. To simplify beauty routines post-menopause
Hormonal shifts and changes in skin volume and elasticity can make skin more sensitive and makeup harder to apply evenly. Permanent makeup removes that frustration: smudge-proof, consistent, and gentle on mature skin.
6. To stay smudge-free through busy days or gym sessions
Life doesn’t stop for touch-ups. Permanent makeup stays perfect through heat, humidity, and long hours — freeing you to focus on living your best life.
7. To travel light — no makeup bag needed
Enjoy holidays without makeup melting or rubbing off. Step out of the pool or onto the plane still looking effortlessly put-together.
8. To enhance symmetry and balance facial features
No face is perfectly symmetrical. Through careful mapping, permanent makeup can subtly rebalance brows, lips, or eyeliner to bring harmony to your features.
9. To soften or define fading features
As pigment fades, so does definition. A gentle outline around brows, lips, or eyes restores youthful structure and glow — no filler required.
10. To feel confident again after medical treatments
For those recovering from surgery or chemotherapy, permanent makeup can be deeply empowering. Reclaiming brows or lip colour is about more than appearance — it’s about identity.
“For many clients, permanent makeup is part of feeling whole again.”
11. To look good for themselves — not for anyone else
This is the heart of it all.
Permanent makeup is self-care, not show. It’s about waking up, catching your reflection, and feeling quietly confident -for you.
My Approach
At Rachael Bloom Permanent Makeup, I focus exclusively on permanent makeup — not a long menu of beauty services.
Trained by Katy Jobbins at the Permanent Makeup Training Academy and using Tina Davies pigments and technology, I combine precision with empathy, working with clients of all ages and health backgrounds.
Every treatment is bespoke, every client treated with warmth and care.
Whether you’re restoring what’s faded, rebuilding confidence after illness, or simply simplifying your life — I’d love to help.
